Category Archives: Collaboration

bona drag x maniamania

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Nicholas Kirkwood x Keith Haring

Designer Nicholas Kirkwood has unveiled his much-anticipated collaboration with 80s artist Keith Haring at his new Mount Street store. NOWNESS has jumped on the collaboration, producing a Swarovski-sponsored film that explains how the collaboration came about and what fascinates Kirkwood with Haring.

Get A Life

Get A Life is the eagerly awaited new instalment in Juergen Teller’s book series with Vivienne Westwood, following Election Day (2009) and Vivienne Westwood (2008). Here is Teller’s unmistakable anti-fashion style: instead of standard airbrushed models we see Vivienne Westwood perched on a garbage bin, Pamela Anderson in a pot plant and a dishevelled Tati Cotliar screaming at the camera. Irreverent and almost macabre, Get A Life is based around Teller’s advertising campaign for Westwood’s spring-summer 2010 collection yet triumphs in blurring the boundaries between advertising and art.

Step, Clap, Go to Target


To celebrate the G.I.C.’s fifth anniversary, Target is re-releasing 34 dresses from their collections by the likes of Rodarte, Zac Posen, Libertine, Thakoon and Proenza Schouler, and Opening Ceremony are helping out with a “shopping party” at their Ace Hotel store tonight. OC’s co-founder Humberto Leon also stepped in as Creative Director on this sweet promotional video for the event.

Directed by Bruce Thierry Cheung, Step, Clap, Go! features the sassy and incredibly talented members of the step dance troupe Bad News From the Bronx decked out in dresses from Tracey Feith, Luella Bartley, Jonathan Saunders, Erin Fetherston, Thakoon and Proenza Schouler

Georgia May Jagger for Hudson

When you are the daughter of a Rolling Stone and a 70s supermodel, looking good in a pair of jeans is basically a birthright. But as the face of Hudson, Georgia May Jagger can do more than walk the walk: her eponymous new capsule collection for the brand, whose campaign (shot by Matt Irwin)  sees her trying on the role of designer. The 18-year-old worked with creative director Benjamin Taverniti on everything from the sketches to the washes of the five stretch-denim styles on offer, which take cues from Guns N’ Roses as well as the vintage Wrangler collection of her mother, Jerry Hall.

What’s your favorite pair from the collection?
I love the black skinnies that lace up on the sides, because I have wanted them for ages and haven’t found them anywhere. I also wear the grey stonewash pair all the time. This new stretch fabric we use is so comfortable it feels like wearing pajamas, but they look really sexy.

What is the most embarrassing pair of jeans you’ve owned?
It’s a toss up between the pink dungarees I used to wear when I was young, and the bright green shiny zebra print ones that are still hiding in the back of my closet.

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Rodarte x Opening Ceremony

opening ceremony

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Lady Gaga x Supreme

Supreme is the NYC based label that is street to the core.  For a decade and a half, Supreme has worked with groundbreaking designers, artists, photographers and musicians, so consider this all rolled in one. Lady Gaga shot by Terry Richardson, featured in Purple Magazine, fits Supreme to a T.