Rag & Bone DIY

Rag & Bone’s Marcus Wainwright and David Neville handed models Abbey Lee Kershaw, Edita Vilkeviciute, Sasha Pivovarova, and Lily Aldridge cameras and asked them to model their clothes and take pictures of themselves with full creative freedom.

The guerrilla ad campaign includes plastering more than 1,000 posters around NYC to draw customers to their new e-commerce site, which features social networking elements such as a blog and videos.


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