The first of many holiday retail festivities this season came last week from Louis Vuitton. The luxury house launched a major campaign celebrating the most important Hindu festival, Diwali. Across the world, all 454 Louis Vuitton stores feature Diwali themed window displays running through January, making a bold holiday statement and undoubtedly showing commitment and respect to LV’s business in India. The windows were done in collaboration with Rajeev Sethi, an artist from New Delhi who crafted LV trunks made of banana leaves.
Louis Vuitton designer Marc Jacobs created limited edition sari attire to commemorate the holiday using vintage sari fabrics sourced from India. The collection is sold exclusively in Louis Vuitton on Avenue Montaigne in Paris.
Bollywood actress Priyanka Chopra is featured on the cover of Vogue India, November edition, in one of the dresses.